Ethics & Sustainability

Choosing the right partners for our

company has been the most important plan of action – with the ambition to make truly sustainable clothing, addressing all

relevant issues across the entire production chain. The result is clothing that’s eco friendly, climate friendly and people friendly.

We are demanding because we want to bring a product that is both different and can last long time. Quality is a major point in our

daily work.

Sustainability is about acting according to your beliefs. About treating your workforce and every living being around you with the

respect they deserve. About preserving and managing your immediate environment in a way that means it can continue to

flourish for generations to come.


By using organic cotton we drastically reduce the use of water. We allow crop rotations, and biodiversity. There’s no use of GMO’s

and the result is also a softer cotton that you can directly feel on your skin when you wear it.